“Excuses Contest” (animated campaign)
Animated campaign created for the Valladolid City Council and Predif about respecting parking spaces for people with reduced mobility.
The creative idea was turned into an excuse contest. The visual language was adapted to the style of the typical headers of television contests, including an award for the most uncivil excuse: “the golden intruder.”
animation #storytelling #design #illustration
Explore more:
rasinmotion.com
predif.es
valladolid.es